Service · Paid Search (PPC)
PPC management services built for consultation bookings, not just clicks.
Google Ads campaigns built around cost-per-consultation, not cost-per-click — the PPC management services approach that puts budget toward patients who actually book, not just browse.
48h
CAMPAIGN AUDIT TURNAROUND
£
BUDGETS SCALE ONLY AS ROI IS PROVEN
UK
GEO-TARGETED TO YOUR CATCHMENT
03
PAIRS DIRECTLY WITH ORGANIC SEO
Why PPC still matters
A pay-per-click agency built for when you need enquiries now.
Organic SEO takes months to build. PPC can put you in front of patients actively searching for a treatment this week — useful for new clinics, new locations, or filling gaps while organic strategy builds momentum. It’s also where PPC management services earn their keep fastest.
What's included
What we actually do, month to month.
✓
Campaign build & keyword strategy
Search campaigns structured around treatments and locations, not broad, wasteful keyword sets — the discipline most generic PPC companies skip.
✓
Conversion tracking setup
Proper tracking of calls, form fills and booking clicks, so spend is measured against real enquiries — the way any serious paid search agency should operate.
✓
Ad copy & landing page alignment
Ads that match what the landing page actually delivers, improving quality score and conversion rate — basic hygiene for any adwords agency worth hiring.
✓
Budget & bid management
Ongoing adjustment based on performance, not “set and forget” campaigns — the kind of hands-on management PPC clients expect.
✓
Competitor & market monitoring
Tracking what competitors are bidding on and adjusting strategy accordingly, the way any sharp PPC marketing agency operates.
✓
Monthly reporting, plain English
Cost per enquiry and cost per booking, not just clicks and impressions — reporting any PPC management agency should provide as standard.
Why it matters here
Most clinics waste PPC budget on broad, generic keywords.
Bidding on “dentist near me” without a treatment-specific strategy burns budget on low-intent clicks. We build campaigns around the specific treatments and locations that convert — the reason clinics choose a specialist PPC agency UK-wide, or a combined SEO and PPC agency, over a generalist.
Without Paid Search (PPC)
With Notorio’s approach
Broad keywords, high cost per click
Treatment & location-specific targeting
Clicks tracked, bookings guessed at
Enquiries and bookings tracked directly
Set-and-forget campaigns
Weekly bid & budget management
Generic ad copy
Ads matched to compliant, converting landing pages
FAQ
Common questions.
How much should we budget for PPC?
It depends on your local competition and treatment focus — we'll model a realistic range during your free audit rather than quote a number blind, the same process we use for every pay-per-click agency client.
How is this different from organic SEO?
Do you require long-term contracts?
Can you manage GDC/CQC-compliant ad copy?
Free, no obligation
Find out what a realistic PPC budget looks like for your clinic.
A free campaign audit, or a from-scratch strategy if you're not running ads yet — whether that's search, or a paid social media agency approach for Meta and Instagram campaigns too. It's the honest starting point for any pay-per-click agency relationship.